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Financial Year Activity
To meet the difficult economic situation, Pizza
Hut launched the Hut Júnior programme in its
restaurants in September and October, offering
a meal to children accompanying their parents. It
also introduced the Christmas Pizza in December,
with a 50% discount on the choice of three specialty
types, and in the summer the Family Menu in home
delivery service.
Pizza Hut pays constant attention to the youth target
market and was present with its mobile unit at the
Burning of the Ribbons in Porto and at the Optimus
Alive, Marés Vivas and Paredes de Coura summer
festivals, as well as at the Sapo Cods Bits event.
The online platform of the home delivery segment
was reinforced in 2011, accounting for 16% of
orders. The Cheesy Lava and P’Zone specialties
were also launched.
In the counter segment, the value proposal was
repositioned with the launch of a new sales point
image in April and the simultaneous opening of
units at Fórum Sintra and Aqua Portimão.
Regarding internal processes, note the ISO 22000
standard certification of the Foz, Norteshopping,
Matosinhos, Antas DV and Colombo units, where we
demonstrated the brand’s care and attention with a
view to guaranteeing food safety for its customers.
According to the 2011 Restaurant Market Study,
Pizza Hut attained 98% brand awareness among
the Portuguese population and is Portugal’s leader
in the ranking of Portuguese pages in Facebook’s
restaurant section.