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Financial Year Activity
Pasta Caffé therefore strengthened its lunch
menu proposal with a bigger variety of available
dishes and placed its communication more visibly
at the front of the shop.
At the end of December a new menu was
produced which included renewed proposals for
desserts, coffee etc and alcoholic beverages. More
emphasis was also placed on specialties, with
photos highlighting products to help customers
make their choices.
We created the Pasta Caffé page on Facebook,
counting nearly 7,000 fans, and began a process
to get closer to our customers by informing them
about novelties, thematic events and new offers,
giving them incentives for another visit.
Stone ovens were installed in three restaurants
(Cais de Gaia, Via Catarina and DV Douro – Vila
Real), making the pizzas even more genuinely
Italian and enhancing the taste of the respective
ingredients.
To strengthen relations with consumers, more
emphasis was placed on standards programme
training for the entire operational team, with the
goal of improving hospitality and professionalism
when attending customers. Following these
changes, Pasta Caffé consolidated a team
which knows its product well and can thus
surprise customers in the process of choosing or
accompanying a meal.