IBERSOL Annual Report and Consolidated Accounts 2017

ANNUAL REPORT 2017 In Spain, the process of conversion of Pizza Móvil units into Pizza Hut was initiated with the inauguration of 3 units in the first quarter. At the end of the year, the total number of units came to 646 (502 owned and 144 franchised). In 2017, our activity also included the formalisation of partnerships, namelywith the Continente Card in Portugal, a strategic project that has permitted us to get to knowour customersmuch better. This allowed us to design segmented initiatives, with the capacity to generate a relationship of commitment towards the customer with better and improved results for our Group. Merger and integration in a growth scenario In Spain the acquisition of the Eat Out Group (EOG) in October 2016, led to challenges of integration and merger of two groups with different cultures. Following a first phase of analysis, we decided to replace the information systems so as to accelerate the standardisation of the analysis methods, centralise some departments and increase efficiency regarding resource management. At the same time, we are implementing quality and certification processes which we have developed over the years. In conclusion, these have been challenges for all the Employees of a group that seeks to be strong, united and cohesive, with the purpose of sharing the same tools, the same methods of analysis and reporting, and the same processes. In Portugal, wemaintained our strategic growth plans for the Burger King, Piz- za Hut and KFC brands, as well as the space refurbishment policy implemented 21