IBERSOL Annual Report and Consolidated Accounts 2017

ANNUAL REPORT 2017 Ensuring great experiences and quality of life Consumers are increasingly demanding in relation to the experiences that brands offer. That is why the Group endeavours to ensure that all its brands have a varied offer, providing consumers with different expe- riences in terms of quality and flavour. From breakfast to lunch, during the week or over the weekend, we are present at all meal times, on a wide variety of occasions. We seek to provide customers with moments of well-being linked to a balanced diet. That is why we developed the Viva Bem (Live Well) programme (website and blog), where we promo- te responsible dialogue with the Customer, providing information on the nutritional composition of Ibersol’s products, on allergens and on how to adopt a way of living that ensures a balanced diet and healthy lifestyle. Focusing efforts on customer relations Customers are the Ibersol Group’s raison d’être, and so they are given every attention. That is why Ibersol always aims to meet customer ex- pectations, anticipating trends, satisfying needs and presenting increa- singly solid value proposals. Developing and Valuing our People At the Ibersol Group, developing human capital is intrinsically linked to meritocracy and the results achieved. The Group stresses a culture for valuing people based on a system which is guided by the Ibersol values and the results achieved, making it possible to assess performance and potential and, thereby, monitor the sustained growth and know-how of the Teams. The Group monitors the development of its People and Teams, addres- sing their expectations and the expansion needs. Strategic profile of the Group 37