IBERSOL Annual Report and Consolidated Accounts 2017

ANNUAL REPORT 2017 Created in 1958, Pizza Hut has been present in Portugal for 27 years. It is the most comprehensive restaurant brand in the market in Portugal, seeking customer satisfaction at all times in its various services and spa- ces and offering unique combinations that provide such moments with extra flavour. The brand has geographic coverage of the mainland and islands with 91 units in operation and over 2.100 employees. In April 2017, Pizza Hut initiated the adoption of a new brand communi- cation strategy throughout the world, one of the visible signs being its new logo in line with the new international branding. This new positioning seeks to promote the appropriation of the new communication language of the Brand, which is more appealing, more modern and more up-to-da- te. Committed to satisfying the needs of the modern consumer, Pizza Hut maintains a constant effort to modernise and renew the image of its restaurants with a new space architecture, which is more modern and welcoming, offering great comfort without neglecting the digital expe- rience required by Customers. During the year, we opened new units in Oeiras Figueirinha; and reloca- ted 2 units: Av. Berna to Av. João XXI and, in Vila Nova de Gaia, General Torres to Largo Aviadores in Gaia. We also invested in an overhaul of the restaurant in the city of Vila Real, in the Nosso Shopping Shopping Centre. PORTUGAL 49