IBERSOL Annual Report and Consolidated Accounts 2017

Restaurants ANGOLA For Pizza Hut Angola, the year of 2017 was very challenging, as a result of the macroeconomic conditions characterised by a high level of inflation (30%) and an increase in unemployment, leading to a loss of purchasing power that, in turn, did not permit sales growth. The operation with the restaurant in the Shopping Xyami Nova Vida was, however, maintained. The Brand reinforced its Marketing plan based on a form of modern com- munication with its target audience (Facebook) and its customers (GES Portal) using digital tools and outdoors. As a result Facebook fans reached 145 thousand and the general degree of customer satisfaction gradually increased and reached a level of 75% in the last quarter, one of the brand’s best indicators in the African Conti- nent. The brand has been preparing its expansion plan, which will be carried out when the macroeconomic conditions evolve favourably. 52