IBERSOL Annual Report 2018

ANNUAL REPORT 2018 If I had to choose one word to describe 2018 it would be “growth”. But that word alone cannot convey the full meaning of our business style, so I’d also like to add others: vision, belief, risk, agility, work, passion and, of course, cus- tomers and shareholders. These are the words which motivate us every day to honour our values. Some will say that the most important part of a job is the beginning. And it is with that in mind that we, at Grupo Ibersol, open the doors of our restaurants to our customers every day, from the north to the south of Portugal and in Spain and Angola. Times have changed since we started out in the restaurant business 30 years ago, and we have changed along with them. However, our main drivers: identifying markets, making deals with partners and investing in innovation, are well alive, which is why we remain committed to the same goals as always: continue to grow, offering our clients the best services and products, and our shareholders the best results. Despite periods of more or less exuberance, we remain committed to our goal, grounded in the values which influence our behaviour: a passion for entrepre- neurialism; existing for our clients; the joy of sharing; believing in and valuing our staff. our strategy will continue to be centred on doing more and better for the benefit or our customers, staff, partners and national shareholders. The year of 2018 was also marked by major transformations which resulted from the choices which guided our path. After looking at the different internal and external variables, we decided to move forward along a path which is only possible because we have continued to improve in terms of Operations, Human Capital and Marketing, but, above all, because we have strengthened our focus on sustainable management, which led us to achieve positive results for all the brands which make up the Group. Steve Jobs once said: “Let’s go invent tomorrow instead of worry- ing about what happened yesterday” and likewise we, at Grupo Ibersol, have our eyes set on the future, eager to create value, improve our products and services with confidence and in the knowledge that if we keep to this track success is within reach. Message from the Chairman of the Board of Directors 19