IBERSOL Annual Report 2018

ANNUAL REPORT 2018 Strategic Profile of the Group Providing great experiences and quality of life Consumers are increasingly demanding in relation to the experiences that brands offer. Which is why we make sure that all our brands have a varied offer, providing consumers with different experiences in terms of quality and flavour. From breakfast to lunch, day in, day out, whatever the meal, whatever the occasion, we provide our customers with well- being and a balanced diet. We developed the Viva Bem programme (website and blog), where we try to interact responsibly with the customer, providing information on the nutritional composition of Ibersol’s products, on allergens and on how to enjoy a balanced diet and healthy lifestyle. Focusing efforts on customer relations Customers are the Ibersol Group’s raison d’être , and so they are given full attention. That is why Ibersol always aims to meet customer expectations, antici- pating trends, satisfying needs and presenting increasingly solid options. Developing and valuing our people At the Ibersol Group our human resources strategy is based on meri- tocracy and results. The Group’s culture for valuing staff is based on a system which is guided by Ibersol values and the results. This allows us to grade performance and potential and monitor the sustained devel- opment and know-how of our Teams. The Group monitors this development while at the same time trying to address the expectation of its staff and the expansion needs which arise. 37