IBERSOL Annual Report 2018

ANNUAL REPORT 2018 The brand’s coverage includes the mainland and islands with 95 units in operation and over 2.300 employees. Created in 1958, Pizza Hut has been present in Portugal for 28 years. It is the most compre- hensive restaurant brand in the market in Portugal, seeking cus- tomer satisfaction at all times in its various services and units and offering unique combinations that provide such moments with extra flavour. During this year we opened new units in the Azores, Arrifes, Évo- ra (Évora Plaza Shopping Cen- tre), Carnaxide (Continente Bom Dia) and Restelo. We also relo- cated restaurants in Alameda Shop&Spot, AlmaShopping, Oei- ras Parque and Praça do Bocage, PORTUGAL in Setúbal, and closed our Algés unit. The delivery service was strengthened and now covers an area of 1.6 million houses, guar- anteeing complete coverage of the highest density markets. Committed to satisfying the needs of the modern consumer, Pizza Hut maintains a constant effort to modernise and renew the image of its restaurants with a new, more modern and welcom- ing unit design, offering great comfort without neglecting the digital experience required by Customers. Examples include the Maia restaurant, Parque Central, Foz (Porto); AquaPortimão, Fo- rum Sintra and Sintra Retail Park. In 2018 Pizza Hut continued to apply the brand’s new interna- tional communication strategy, 49