IBERSOL Annual Report 2018

Restaurants For Pizza Hut Angola, 2018 was a very challenging year, as macro- economic conditions, character- ized by high inflation (22%) and growing unemployment, caused a loss in purchasing power. The brand reinforced its mar- keting plan, based on a modern communication with its target audience via Facebook and with its customers through digital tools and above the line commu- nication. As a result Pizza Hut saw its num- ber of Facebook fans climb to 185 thousand and the general degree of customer satisfaction gradu- ally increased and reached a level of 80% in the last quarter, one of the brand’s best indicators in the African Continent. In an ever increasing effort to match the supply of balanced products with competitive prices, the new ROLLING PIZZA and new ANGOLA sides products (appetizers, sal- ads and desserts) was launched. In terms of Social Responsibility initiatives, besides participating in the AD HOPE campaign, 2018 saw the first edition of Slice of Af- rica, during which the restaurant team spent time with underprivi- leged children and distributed educational kits, composed of books and school items. 52