IBERSOL Annual Report 2018

ANNUAL REPORT 2018 The brand reached the end of 2018 with a total of 243 employ- ees and 37 restaurants: 10 of which are owned and 27 franchised. The brand also has 2 units in the Travel segment in Spain. “True American Barbecue” is the RIBS brand concept. The brand’s first restaurant was inaugurated in 1968 and since then all the units have endeavoured to be more than just restaurants, becoming a real American experience based on the quality of the products, a 100% original American décor, a typical music selection and amenu made up exclusively of traditional American food. That is why, since it was created, the brand estab- lished itself in Spain as a pioneer in the most authentic American style restaurant service. SPAIN The brand’s restaurants are a liv- ing image of the American experi- ence. With 100% of the décor and furniture being imported from the United States, RIBS restaurants have an authentic American style, allowing customers to immerse themselves in the atmosphere, surrounded by a truly American spirit, both regarding the furniture and in relation to the dishes, pre- pared on 100% holm oak charcoal grills, which are always kept alight to give the dishes a more genuine flavour. As far as innovation is concerned, the brand continues to look for higher quality products and a gen- uine offer, constantly reviewing and reformulating the à la carte menu and set menus, in order to guarantee the best customer ex- perience. 61