IBERSOL Annual Report 2018

ANNUAL REPORT 2018 The brand reached the end of 2018 with a total of 16 restau- rants in all of Spain, all franchis- es. Additionally, it also operates six self-owned restaurants in the Spanish Travel sector, including in the Barcelona, Menorca, Mál- aga, Fuerteventura and Las Pal- mas airports. The SANTAMARÍA brand was created in 1998 in Mérida, hav- ing begun its expansion through the franchise system in 2001. In 2006 it became part of the Eat Out Group, which gave it a sig- nificant boost. Since its creation, SANTAMARÍA has evolved and now includes a multi-offer format, which cov- ers all types of meals (breakfast, lunch, tea and dinner), allowing our customers to enjoy good food and good drinks, any hour of the day. SPAIN Without sacrificing the brand’s personality and cuisine, a process was initiated to give the restau- rants new character and essence: the “Iberian know-how”. With this proposal, the brand once again positioned itself as an Ibe- rian specialist, focusing on expe- rience, “savoire faire” and shining the spotlight on the main factor of the Iberian product: flavour! In the new brand identity, both con- cepts – knowledge and flavour – are mixed, merging the renewed traditional character of the brand with the lifestyle of Spain. The new menu stands out for its Iberian products, starters, salads, main dishes and desserts, all in very original formats of reinvent- ed classical recipes, adapted to modern times. And let us not for- get our drinks, which are famous both for their taste and the con- tainers we serve them in. 65