IBERSOL Annual Report 2018

Counters ucts in 2018, such as the 2 menus for €7; the Bucket of 20 items for 20€, the Bucket of 12 items for 9.99€ and the Kentucky Fries – rustic fries served with cheese sauce and strips of bacon – avail- able as sides to menus, or single items. Growing involvement with the fans through social media con- tinues to be one of the brands strategic goals. In 2018 the digi- tal communications plan saw significant growth on Instagram, which has brought more young followers to KFC. In the field of social responsibil- ity, KFC participated in several community outreach projects, including the “Graças a Muitos” initiative, in partnership with the “Federação Portuguesa dos Ban- cos Alimentares contra a fome”. ANGOLA Due to investment in adequate marketing and guided by new digital tools (Facebook and on- line), KFC continued to strength- en its position as a young and innovative brand, capable of in- teracting with its clients. We maintained a strong invest- ment in providing our employ- ees with added value through training and continuous assess- ment programmes, which have enabled them to improve their knowledge and performances with a view to providing appro- priate career progression. The training programme for be- coming a 5-star Cook and Host- ess was completed, which in- troduced improvements to the monitoring of products and the service provided to customers. 72