IBERSOL Annual Report 2018

Counters Burger King reached the end of 2018 with 87 restaurants, fol- lowing the opening of another 10 units in Portugal – Beja, Vi- zela, Quinta do Conde, Gaia Jar- dim, Fafe, Santo Tirso, Santarém, Malveira, Telheiras and Estarreja. We maintained our strategy of roadside restaurants, all of which have Drive Thru. The restaurants in Vilamoura, 2.ª Circular, Almada, Mem Martins, Cascais and Póvoa de Varzim were remodelled. The brand ended the year with 342 more workers, for a total of 1.792 employees. We continued to invest in the democratisation of consump- tion, through very competitive and interesting promotions for our clients: the 2 for 5€ or 9 nug- gets or onion rings for 1.49€. At the same time, we innovated in the premium range, with, among other successes, the Grand Whis- key range. PORTUGAL We increased our focus on digi- tal communication, updating the Burger King APP and using a young, irreverent and close com- munication strategy on social media. The brand maintained certifica- tion according to the NP EN ISO 22000 norms for 4 restaurants: Alameda Shop&Spot, Norte Shopping, Colombo and Cascais. We also increased the coverage of our Home Delivery service in- cluding Covilhã, Montes dos Bur- gos, Avenida de Roma and Fer- reira Borges. In the field of social responsi- bility, Burger King participated in several community outreach projects, including the “Graças a Muitos” initiative, in partnership with the “Federação Portuguesa dos Bancos Alimentares contra a fome”. 74