IBERSOL Annual Report 2018

ANNUAL REPORT 2018 The Burger King Spain restau- rants operated by the Ibersol Group, reached the end of 2018 with 1.096 employees and 35 res- taurants, following the opening of two new restaurants. The year of 2018 was character- ised by the remodelling of 7 res- taurants and the launch of a new sales channel, the self order ki- osks for clients to register their own orders. The brand’s investment in com- munication was based on rein- forcing and increasing communi- cation regarding home deliveries, with emphasis on TV campaigns and a new system for placing or- ders using Amazon’s Alexa. Ibersol Group’s Spanish Burger Kings were recognised by Burg- er King International as the Best BK Franchise Operators, thanks to having obtained the best Op- erational Audit indicators and the best Customer Satisfaction Eval- uations. SPAIN 75