IBERSOL Annual Report 2018

ANNUAL REPORT 2018 Pans & Company in Portugal reached the end of 2018 with 46 units and around 485 employees. During the year, and in keeping with the renovation of the restau- rant’s look, Pans remodelled an- other 13 restaurants. At the end of the year a total of 30 of the brand’s restaurants already suported the new Pans & Company look which, besides a new sales point image, includes an offer of a wide range of cafeteria and pastry products, prepared daily in the restaurants themselves. The investment in the cafeteria segment was bolstered by the conversion of two café stands, op- erated by the Ibersol Group, into autonomous sales points oper- ated under the Cafe Pans brand, the Pans brand which has the ex- pertise in this segment. PORTUGAL The year was also marked by the launching of several new prod- ucts (“Market Sandwich”, “We add your preference” and “From the plate to the sandwich”) as well as the consolidation of our partner- ship with the Sonae Group, which has Pans & Company on the fidel- ity programme of the Continente Card. These strategies were supported by a strengthening of investment in communication, aimed at con- solidating brand notoriety levels and leadership in its segment. In the field of social responsibility, Pans participated in several com- munity outreach projects, includ- ing the “Graças a Muitos” initiative, in partnershipwith the “Federação Portuguesa dos Bancos Alimenta- res contra a fome”. 77