IBERSOL Annual Report 2018

Counters Founded in 1991, having first opened in Barcelona, Pans & Company is one of the leading brands in the Iberian sandwiches and Coffee & Bakery market, with a presence in the Spanish, Portu- guese, Italian and, as of early 2019, Moroccan markets. The Brand ended 2018with 94 res- taurants in Spain, 35 operated by the brand, 7 by the Travel sector and 52 franchises, plus 46 restau- rants in Portugal (45 self-owned and one franchise) and 7 in Italy. The year of 2018 was marked by investment in the remodelling and opening of new restaurants. Three new restaurants were opened in the retail channel: Llo- ret de Mar, C.C. La Salera (Cas- tellón) and in C.C. Vidanova Parc, Sagunto (Valencia) and a further two restaurants were refurbished, one in the C.C. Kinépolis (Grana- da) and a second in the C.C. Gran Turia (Valencia). Three restaurants were opened in the travel channel: two at the Las Palmas Airport (Air and Land zone) and one in terminal 4, in the Air zone, of the Madrid Airport, all according to the Café Pans stand- alone model. SPAIN In 2018 Pans & Company strength- ened its commitment to the re- newal of its assets, particularly in the cafeteria segment. At the end of 2018 there were already 72 Pans & Company restaurants with image 3.0 (6 with Café Pans stand-alone), which in addition to a renewed sales point image, also includes a new range of coffee shop products and pastries pre- pared daily in each of our restau- rants. Regarding the variety of sand- wiches, which continues to be the brand’smain offer, we highlight the launch of the “Pans Experience”, the “Market Sandwich” innova- tion campaign and the re-brand- ing campaign with the new brand claim “Nos gusta juntarnos”, all of which reflect the brand’s commit- ment to continue to present in- novative offers in its core product and thus reinforce its leadership position in this segment in Spain. In 2018 we obtained certification according to theNPEN ISO22000 and NP EN ISO 9001 norms for the Pans & Company restaurant in Sabadell. 78