IBERSOL Annual Report 2018

Counters The Miit brand reached the end of 2018 with 30 employees and 2 operating restaurants, located in Norteshopping and in Colombo Shopping Centre, in Lisbon. Launched at the end of 2012, Miit is a restaurant proposal centred on the provision of a healthy and balanced offer in the competitive “counter” segment in shopping centres. As a specialist in grilled meat, the brand aims to be acknowledged as a tasty and healthy option in shopping centres, offering its customers high quality meats and unique side dishes, such as fruit and grilled vegetables, rus- tic potatoes or scented rice, for an adequate price. The brand renovated the image of the menuboards, with the aim of making the customer’s choice easier. In terms of new offers, we launched the Portuguese Sauce Steak and the American Ham- burger. PORTUGAL In 2017 the Miit Norteshopping unit obtained its certification in the NP EN ISO 22000 quality standard. The concept behind MiiT re- sponds to a trend observed in Portuguese consumers who are increasingly aware of the need to practice a healthy and balanced diet. The brand is also, therefore, part of the Ibersol Group’s insti- tutional programme called Viva Bem (Live Well), which provides nutritional information promot- ing a balanced diet and healthy lifestyle. In the field of social responsibility, Miit participated in the “Graças a Muitos” initiative, in partnership with the “Federação Portuguesa dos Bancos Alimentares contra a fome”. 80