IBERSOL | 2019 Annual Report

2019 ANNUAL REPORT Message from the Chairman of the Board of Directors Our day-to-day work at the Ibersol Group is made up of effort, dedication and a constant struggle to be up to the challenges and responsibility that comes from being a large player in the restaurant sector and, at the same time, a major job creator. We are aware of how important our group is to the lives of many people and it is with that in mind that we open the doors of our restaurants to our clients, every day, from the north to the south of Portugal, Spain and Angola. It is this enthusiasm that guarantees us the recognition of all the Stakeholders, Clients, Partners, Suppliers, Investors and Civil Society, day in and day out. 2019 was a particularly important year for us, as we completed our 30th an- niversary, and we did so with the same passion and stamina with which we started this journey. We continued with the expansion plan that we have been implementing over the past two years, especially for brands such as Burger King and KFC. Burger King, in particular, experienced notable growth, and the group has now reached 100 restaurants in Portugal. This growth rate is unprecedented for a modern restaurant brand in our country and represents an enormous challenge. Our clients represent a very important part of our existence and we cannot lose sight of the fact that they are becoming increasingly demanding in terms of product, service, hygiene and general restaurant atmosphere. At every point of their consumption they are looking for a striking experience. To add to this, our products and services are subject to an increasing level of scrutiny, constantly being evaluated and shared on social media. This is a global trend, part of the new “permanently connected” reality in which the consumer is constantly sharing his or her experiences, either through comments or images. This content sharing increasingly leads to smart sho- pping behaviours, in which influencers determine the consumption patterns of other consumers. Against this backdrop we have continued along a path of operational excel- lence – using the tools at our disposal and the commitment of the whole 23