IBERSOL | 2019 Annual Report

The 2019 year MAIN EVENTS Business was marked by strong growth in most of our brands in Portugal, partly driven by expansion, namely Burger King’s, which has passed the barrier of 100 establishments in Portugal, as well as steep growth in delivery, through the use of aggregators that have allowed us to enlarge the territo- rial scope of home delivery for the group’s different brands. The Travel and Catering segments also grew significantly, due to the beginning of operations in new concessions and the positive performance of the Cate- ring segment, which benefited from the organisation of larger scale events. Towards the end of the year, Ibersol Group made the Taco Bell ring out in Portugal, inaugurating two restaurants of this famous brand, inspired by Me- xico in a Californian setting and owned by the YUM Group. With over 7.000 restaurants all over the world, Taco Bell is a reference in terms of Mexican style food. This new chain started off with two Taco Bells – one in the Norteshopping and another in Almada Forum – and both have been very well received by Portuguese consumers. Following a strategy of expansion and portfolio evaluation, several Pizza Hut, Burger King and KFC restaurants were also opened, and different brands of the group’s portfolio, both in Portugal and in Spain were refurbished. Throughout 2019 the Group kept up the work that had begun two years ago, of implementing a loyalty programme for its brands, in partnership with the Continente Card, the country’s largest discount card in Portugal. This is a strategic and differentiating project in the modern restaurant industry. 28