IBERSOL | 2019 Annual Report

2019 ANNUAL REPORT Strategic Profile of theGroup Providing great experiences and quality of life Consumers are increasingly demanding in relation to the experiences that brands provide. Which is why we make sure that all our brands have a varied offer, providing consumers with different experiences in terms of quality and flavour. From breakfast to lunch, day in, day out, whatever the meal, whatever the occasion, we provide our customers with well-being and a balanced diet. This is why we developed the Viva Bem (LiveWell) programme (website and blog), where we try to interact responsibly with the customer, pro- viding information on the nutritional composition of Ibersol’s products, on allergens and on how to enjoy a balanced diet and healthy lifestyle. Focusing efforts on customer relations Customers are the Ibersol Group’s raison d’être, and so they are given full attention. Our staff know that at the end of the day it is the customer who pays their salary and all the rest of our costs. That is why Ibersol always aims to meet customer expectations, antici- pating trends, satisfying needs and presenting increasingly solid options. Developing and valuing our staff The development of our staff has improved significantly and reflects our growing importance on the market. Our presence at job-fairs has been strengthened, with a new and bolder image, in line with Ibersol Culture and Values. At a time of constant and increasingly fast digital transformation, the Ibersol Group has consolidated its presence on social media, creating and maintaining corporate pages on Instagram, Facebook and LinkedIn that allow us to strengthen our ties with a variety of stakeholders, and sharing with them where we stand and where we wish to go. 35