IBERSOL | Annual Report 2020

Counters The end of 2020 saw the number of Ibersol Group Burger Kings in Spain stand at 38, with 1012 em- ployees. A new unit was opened in Spain, in Talavera. The brand has mostly concentrated on street locations, equipped with Drive-Thru services. A large investment was also made in refurbishing some restaurants with a more outdated image, such as in Moratalaz Alto, Albufera, Tui, Almansa e El Torreon. 2020 was marked by a strug- gle for survival, with a pandemic, temporary closure of restaurants and employees on ERTE. Internal safety protocols were implement- ed for the staff, and external ones for clients. The Prevention De- partment took on an important role, tracking positive cases and dealing with the coordination and organisation of all the steps that were enacted to fight the virus. We decided to concentrate Drive- Thru and Home Delivery services in the same units, trying to make them as cost-effective as possible SPAIN ate a stronger connection with its main target. Once again, the brand renewed certification according to ISO 22000 norms for 4 restaurants: Alameda Shopping, Norte Shop- ping, Colombo and Cascais. During 2020 the brand also strengthened its partnership with the Continente Card, launching Menu10, an Ibersol Group loyalty programme based on the Conti- nent Card APP, with unique and differentiating promotional ad- vantages. 106