IBERSOL | Annual Report 2020

ANNUAL REPORT 2020 and allowing for the reopening of all restaurants. These two seg- ments grew exponentially, with Take Away increasing at a slower rate, due to closures and restric- tions on over-the-counter sales. As in Portugal, the brand has con- tinued to invest in increasingly ag- gressive promotional campaigns. We invested in improving the speed of service, through the Im- proved layout, DSS OPS Process and Digital integration projects. New products were made avail- able to meet rising demand: “King Selection” (Gourmet), “Plant based Whopper” and “Plant based Nuggets”. In terms of sus- tainability, plastic containers have been being replaced with plastic free solutions. We make sure to use only the best ingredients, free of artificial products, to provide tasty meals. We also launched our “My Burger King” loyalty programme, with special offers, prizes, and free products. 107