IBERSOL | Annual Report 2020

ANNUAL REPORT 2020 made a point of surprising its clients. “Braided, the best of ties”, with a new type of braided bread using two exclusive recipes (pastrami cheddar and truffled chicken) and the launching of “#MuyAmerican”, with the new and irresistible Barbecue Riblets, were two of our main pro- motions during 2020. Not to mention the relaunching of “Pans Experience”, an in- novative commer- cial format which is exclusive to our brand. These are some of the launches that re- flect our brand’s commitment to con- tinue to offer, even in an adverse setting, in- novative proposals within the context of its main prod- uct, strengthening its base and, therefore, improving its position of leadership in the segment in Spain. To adapt to this new scenario and make sure our restaurants were Covid-19-free and safe spaces for our staff and for our clients, we had to undergo a thorough revision of our operational pro- cedures and, in particular, our Health and Safety protocols. We continue to maintain and strengthen these today. A quick strategic adaptation saw our teams concentrate on strict control of cost structures, thor- ough fulfilment of implemented safety measures and increasing business volume in the different sales channels we are present in, with a focus on Delivery and Take-Away which, for large parts of the year, were the only sales channels available to our clients. Regarding innovation, most of our effort was directed towards our sandwich range, which con- tinues to be the brands’ main of- fer. Therefore, and even though the innovation campaigns were deeply affected by the afore- mentioned context, both in terms of duration and timing, the brand 111