IBERSOL | Annual Report 2020

Counters Miit ended 2020 with one unit in operation, located in Norteshop- ping and employing a staff of 11. Launched at the end of 2012, Miit is a restaurant proposal centred on the provision of a healthy and balanced offer in the competitive “counter” segment in shopping centres. As a specialist in grilled meat, the brand aims to be recognised as a tasty and healthy option in shopping centres, offering its customers high quality meats and unique side dishes, such as fruit and grilled vegetables, rus- tic potatoes, or scented rice, for an adequate price. The concept behind MiiT responds to a trend observed in Portuguese consum- ers who are increasingly aware of the need to practice a healthy and balanced diet. PORTUGAL The Miit Norteshopping saw its ISO 22000 quality standard cer- tification renewed in 2019. Miit is one of the Group’s brands that is part of the partner- ship with the Continente Card, through which it offers exclusive promotional advantages to its clients. During 2020 the brand also strengthened its partnership with the Continente Card, pro- moting the second edition of Menu10, an Ibersol Group loyalty programme based on the Conti- nent Card APP, with unique and differentiating promotional ad- vantages. 112