IBERSOL | Annual Report 2020

ANNUAL REPORT 2020 At the end of 2019 Ibersol launched Taco Bell – the famous restaurant brand inspired by Mexico and with a Californian touch, owned by the YUM! Group – in Portugal. In 2020 two more restaurants were opened, one in Mar Shop- ping Matosinhos and another King Size format space in the Colombo Shopping Centre. Taco Bell finished 2020 with 4 operational restaurants and 89 employees. Taco Bell is inspired by Mexican cuisine and uses only top-notch ingredients, providing a wide variety of flavours, aromas, and textures. The products are al- ways made to go and include an original combination of fresh and tasty ingredients. PORTUGAL At Taco Bell you can try exclusive products such as Tacos, Burritos, Quesadillas or the innovative Crunchywrap. The brand positions itself in the fast-food market with the best possible quality-quantity-price relationship and is aimed at an audience of varying ages, but specially Millenials and Genera- tion Z. With over 7,400 restaurants worldwide, Taco Bell is a refer- ence in the Mexican inspired food sector and the Ibersol Group wanted to make the Taco Bell ring out in Portugal, giving the population the opportunity to try the exclusive offer of this successful brand. Following restrictions put into place during the first state of 115