IBERSOL | Annual Report 2020

Restaurants ability in most cities to 1 AM. At the same time, and with our clients in mind, we launched “Cheesy Bites” and “Rodízio at Home” to provide the best brand experience pos- sible, without neglecting the in- novation factor which has always characterised the brand, through launchings such as “Triple Box” and “My Box”. In the summer months, from north to south and in the autonomous archipelagos, Pizza Hut invested in opening terraces in some of the most emblematic restaurants in the country, thereby meeting the expectation of our fellow country- men who are looking to eat outside. Pizza Hut is committed to satis- fying the needs of the modern consumer, especially in the cur- rent context, and therefore made a constant effort to modernise its digital assets and strengthen its electronic ordering and payment methods, access to digital menus and QR Code ordering, the avail- ability of online tracking for orders and other digital features. During 2020 Pizza Hut remained strongly committed to keeping up the full operation of its res- taurants, through a strategy of resilient communication based on enhancing the heritage of its historical successes, in a renewed and SAFE version, highlighting the relaunch of the “SAFE Pizza Rodízio”, now table-served and the “SAFE Lunch” Buffet. The consolidation of the global brand strategy was maintained, and this effort has received ample international recognition through Yum! Brands and Pizza Hut Inter- national. Despite the negative context, Piz- za Hut remained firm in its con- tinued investment in training, ac- knowledgment and retention of talent, and the execution of opera- tional excellence, both at a services level, encouraging the formation of qualified, consistent, and moti- vated teams, and at the product level. At the same time, following the guidelines of the Health Board, the brand increased the frequency of hygiene and cleaning protocols in all its components, as well as the hygiene, respiratory etiquette, and social conduct measures in all its activities. Despite the situation, Pizza Hut never abandoned its so- cial responsibility and community involvement, and developed sev- eral activities over the year, name- ly support for professionals on the frontline of the fight against the pandemic. 76