IBERSOL | Annual Report 2020

ANNUAL REPORT 2020 The 3 restaurants that remained in operation adopted all the proto- cols decreed by the Spanish Min- istry of Health and the Contactless procedures implemented by the Pizza Hut brand in Spain. During the third quarter Pizza Hut Spain began a progressive com- mercial convergence which led to a reorganisation of the price struc- ture and promotional offers. This brought on a more modern image, better adapted to Pizza Hut’s in- ternational standards. September saw the global celebra- tion of the 40 th anniversary of the “Pan Pizza” dough and the local, continental and global “Fan Of the Pan Pizza Challenge” competition, which involved and mobilized the restaurant staff. This competition sought to re- ward the restaurant that managed to prepare the largest amount of “Pan Supreme” pizzas, swiftly yet precisely, in five minutes. Pizza Hut Flórida ranked in the top 5 of the Spanish market. In 2020, UberEats joinedGlovo and Deliveroo as home delivery aggre- gator services, thereby strengthen- ing the brand’s position in the city of Vigo in this field, which proved to be essential during lockdown periods that increase the demand for home consumption. During December, Pizza Hut launched a challenge for the city of Vigo to surpass, in both num- ber and impact, the Christmas lights of New York. Our contribu- tion was over 5.000 led lightbulbs that boosted Pizza Hut’s commer- cial image at a national level and generated plenty of enthusiasm around the competition. 81