IBERSOL | Annual Report 2020

Restaurants vant aspects of their experience in relation to service and offer, enabling them to make sugges- tions for improvement. This tool allows us to “see the brand’s per- formance through the eyes of the client”, which in turn allowed us to identify changes that led to an improvement in the satisfaction of our guests. During the year, the brand also strengthened its partnership with the Continente Card, launching Menu10, an Ibersol Group loyalty programme based on the Conti- nent Card APP, with unique and differentiating promotional ad- vantages. 84