IBERSOL | Annual Report 2020

ANNUAL REPORT 2020 Pizza Móvil ended 2020 with 22 operational restaurants, 8 of which are franchises, employing a staff of 238 in its self-owned res- taurants. The year was marked by Covid-19, which led to the closing of units and a massive decline in sales. During 2020 the brand innovated through product, launching “Bo- caditos”, with the aim of increas- ing the reach of complements to the main product. Pizza Móvil once again affirmed its communication, freshness and SPAIN quality through the “Galicia Cali- dade” seal. The brand also continues to invest in increasing awareness amongst the young, sponsoring women’s youth league football, sponsoring the Galician Football Federation and lending its name to the Pizza Móvil League, sporting the brand on all kits. The Pizza Móvil brand also strengthened its relations with the youth, through a publicity stunt in the Vigo, Orense and Santiago University calendar. 87