IBERSOL | Annual Report 2020

ANNUAL REPORT 2020 The brand reached the end of 2020 with a total of 251 employ- ees and 33 restaurants in Spain. During the period, a new restau- rant was opened by a franchisee in La Torre Outlet (Saragoça) and closed four franchisees: Alfonso I (Saragoça), Paterna (Valência), El Osito (Valência) andH2O (Madrid) and one self-owned restaurant in Faro de Guadiana (Badajoz), Ribs – the True American was created in Madrid, in 1991, but in terms of mission, values and know-how it is heir to the El Des- canso restaurant, founded in 1968 as the first truly American steak- house in Spain. The Ribs restaurants are American style family-friendly spaces, meant to be authentic American steak- houses and decorated with ex- clusive articles purchased in mar- kets, fairs and antique shops in the SPAIN USA, making each site unique. The oak coal barbecues, that are never turned off, cook over 330 tonnes of ribs per year for the over 3 mil- lion clients that visit its restaurants in Spain every year. In terms of innovation, the brand continued to launch quality prod- ucts, with a genuine and inno- vative offer, such as the 2020 launch “The Real Smoked”. The brand has positioned itself as an authentic American refer- ence through the grill concept, of which we highlight the “original Ribs”. It does so through the tra- ditional original Texas barbecue, with the meat grilled slowly, at a low temperature, using a low & slow concept, and smoked using choice wood, giving it an intense and unique flavour. Ribs has, once again, demon- strated its commitment to inno- 89