IBERSOL | Annual Report 2020

ANNUAL REPORT 2020 The SANTAMARÍA brand was created in 1998 in Mérida, having begun its expansion through the franchise system in 2001. In 2006 it became part of the Eat Out Group. Since its creation, SANTAMARÍA has evolved and now includes a multi-offer format, which cov- ers all types of meals (breakfast, lunch, tea, and dinner), allowing our customers to enjoy good food and good drinks, at any hour of the day. Without sacrificing the brand’s personality and cuisine, a process was initiated to give the restau- rants new character and essence: the “Iberian know-how”. With this proposal, the brand once again positioned itself as an Ibe- rian specialist, focusing on expe- rience, “savoire faire” and shining the spotlight on the main factor SPAIN of the Iberian product: flavour! In the new brand identity, both con- cepts – knowledge and flavour – are mixed, merging the renewed traditional character of the brand with the lifestyle of Spain. Be- cause you need to be familiar with something to deliver it new and improved. The new menu stands out for its Iberian products, starters, salads, main dishes, and desserts, all in very original formats of reinvented classical recipes, adapted to mod- ern times. And let us not forget our drinks, which are famous both for their taste and the containers we serve them in. 93