IBERSOL | Annual Report 2020
ANNUAL REPORT 2020 The brand ended 2020with a total of 103employees and7 restaurants in Spain, 2 of which are self-owned (both of which in Barcelona) and 5 are franchises, spread out over the Spanish territory. FrescCo was created in 1994 when its first restaurant opened in Barcelona, and since then it has expanded to the point where there are currently 10 restaurants in Spain. With over 25 years’ ex- perience, the brand is 100% en- gaged in offering its customers a choice of healthy, tasty food, us- ing fresh, seasonal products, and preparing dishes and salads in- spired by Mediterranean cuisine. The brand is renowned for offer- ing healthy, natural, and balanced food with a fixed price buffet concept, where customers com- pose their own meal. The Mar- ket Buffet is the new restaurant concept launched by FrescCo in SPAIN 2016, designed as an evolution of the buffet, where customers can adapt their meals according to their preferences, thanks to a new gastronomic offer based on quality-guaranteed local fresh products, created for customers who seek a healthy and balanced diet, with the best quality-price relationship. The new establishments also have a Kitchen & Grill area, where cus- tomers can enjoy the best pizzas, grilled meat and fish, and ham- burgers cooked on the spot, right before their eyes. The self-owned restaurants were totally remodelled and have adopted the new Market Buffet concept, which has also begun to be implemented in the remaining restaurants. 95
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