IBERSOL | Integrated Management Report 2022

INTEGRATED MANAGEMENT REPORT 2022 Ensuring good experiences and quality of life Consumers are increasingly demanding in relation to the experiences that brands provide. Therefore, we seek to ensure that all of them have a diversified offer that enables them to have varied experiences in qual- ity and flavour. From breakfast to dinner, during the week or at the weekend, we are present at all eating times on a wide variety of occasions, seeking to provide Customers with moments of well-being allied to a balanced diet. Energy focusing on the relationship with the client Customers are the Ibersol Group’s raison d’être and are therefore at the centre of the brands’ strategy. We seek to meet customer expectations, anticipating trends, satisfying needs and presenting increasingly solid value propositions. Developing and Valuing People The Ibersol Group is one of the most relevant employers in its sector and in the markets where it operates. Therefore, it assumes as its mission the ongoing development and enhancement of its People, through the proposal and implementation of a strategy that promotes attracting the best people and their ongoing training and development. Aware of newmarket trends, the Ibersol Group has increasingly invested in digitalising its People management processes, particularly with re- gard to training and development, with growing use of e-learning meth- odologies, a path that we will continue to follow in the coming years. Business model and value creation 41