IBERSOL • 2023 Integrated Management Report

INTRODUCTION The Ibersol Group continues to be a model of modern catering management, respected by partners and stakeholders in the markets where it operates. That’s why, even in a year marked by negative challenges, such as continued global geopolitical tension and inflation, we continued with our expansion and remodelling plans at our Pizza Hut, KFC, Pans and Taco Bell brand restaurants, to which we added the high dynamics of our Travel business unit in the Spanish market. In order to fulfil this goal of growth and sustainability, we have been very attentive to, and focused on, our customers, responding to their expectations and keeping up with market trends through relevant value propositions for each segment, in the knowledge that a relevant value proposition in itself determines a number of very sensitive variables that require the high level of know-how we possess. In this sense, we had to continue to find balances in the Group’s structure so that the pressure from the price increases in rawmaterials would not be a factor in reducing our results, and these efforts have been driving growth in our volume of transactions and increasing market share in the locations where we operate, whether on the high street, in the shopping centre or through home delivery. We continue with the great challenge of training and retaining our employees, as they are a key factor in our business. Our employees have been catalysts for positive experiences and excellence at all Message from the Chairman of the Board 8