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19
ANNUAL REPORT 2011
A SOCIAL NETWORK WITH ADDED
VALUE FOR CONSUMERS
Ibersol challenges its employees every day to
actively experience the relationship with its
customers, as the matrix of a social network.
The Ibersol Group employs more than 5,000
people on the Iberian Peninsula: a network of
emotional and trusting relations established
between our workers and customers every
minute on the job.
To continually create conditions so that the
Ibersol team can uphold that added-value
relationship with customers – relating,
communicating on a relevant basis with care
and dedication – is a principle the Group
wants thoroughly imprinted in its DNA.
To achieve this it has given its teams,
especially unit managers (a major link in
this human relations chain), capacities
to take responsibility for interaction with
customers.
These managers are on the front line of
efforts to identify consumption profile
changes. They are the ones who must
“read” changing expectations and realities
and transmit them so they can be included
in new value proposals.
We have also decentralized the valences
associated to Quality Certification and thus
instilled in managers capabilities to know and
verify the quality standards that underscore our
performance.
SOLID MANAGEMENT AND LOGISTIC
PLANNING PROCESSES
The Ibersol Group has organized a supply chain
which guarantees the quality of the products it
commercializes from supply via logistics to sale.
It is a single, homogeneous body streamlined every
day by means of an active quality and certification
policy.
Centralization of the supply chain that supports
operations in Portugal and Spain will be extended
to operations in Angola, enhancing efficiency and
productivity in the process itself and the relationship
with business partners.
The concern not to compromise quality vis-à-vis
price is a rule with no exceptions. By constantly
improving processes involving management, goods
and resources, we aim to maintain lasting and
consistent relationships with our supplier partners.
During a situation of particular hardship for
economic players, especially national suppliers, the