sumption control programme meant to cut usage by ap-
plying the sector’s best practices.
KFC is committed to integration in the community and
has thus maintained its participation in the Future Porto
project, providing more than 100 hours of training to
youths. The brand also took part in the Junior Achieve-
ment programme, in which KFC employees introduce
in various schools topics associated to entrepreneur-
ship and home economy, bringing young students into
contact with the reality of business and the experience
of our values. A very successful effort to collect funds
for the AMI was carried out at the Colombo store in De-
cember under the World Hunger Relief 2012 project. We
also joined the Fight Against Hunger programme, an Ib-
ersol/KFC joint action meant to gather donations for the
Friendly Door Centres and Night Shelters of AMI.
The Dolce Vita Antas, NorteShopping, Colombo and Cas-
caiShopping restaurants were again certified per the
ISO 22000 standard, with application throughout the
supply chain.
This project has been in place for three years and con-
tinues to raise qualifications in terms of internal pro-
cesses and procedures; all these lessons have now been
adopted by the entire KFC restaurant network.
Because KFC exists for customers – a key Ibersol Group
value – we have implemented an ambitious hospital-
ity programme known as the Champs Management
System, setting very demanding targets and behaviour
guidelines for employees.
KFC
KFC is known for the delicious and unique flavour of its
products. The ingredients we use to make the products
we commercialize are mostly acquired from carefully
selected national producers.
KFC finished the year with 18 units, 191 employees and
net sales of about 8.5 million euros.
Per the brand orientations we introduced the So Good
campaign, a planned worldwide change meant to high-
light the brand’s originality and heritage via a 360º ap-
proach. In this communication line we adopted the
Music is So Good campaign, marking presence with the
mobile unit at the following festivals: Rock in Rio Lisbon,
Optimus Alive, Burning of the Ribbons in Porto, Marés
Vivas, Primavera Optimus Sound and Paredes de Coura.
In 2012 KFC continued expanding its menu, including
some of the brand’s best international launches: Box
Meals, Variety Buckets and Snack Attack formats. In the
specialties we launched the Big Daddy, Brazzer Max,
Godfather, Grander and Grander Texas sandwiches.
KFC is one of the brands inserted in the Viva Bem pro-
gramme, which aims to promote healthy food choic-
es. Customers seeking a healthier meal can pick from
among grilled products, green salad, coleslaw or the ex-
clusive maçaroca sweet corn.
KFC is environment-friendly; used food oil is collected
in all restaurants and recycled by certified companies.
We only use sunflower oil, checked twice daily to ensure
the best taste, quality and safety of all products. On the
other hand, all restaurants have joined the power con-
ANNUAL REPORT AND CONSOLIDATED ACCOUNTS 2012
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