Ibersol established itself in Angola in late 2010 and de-
cided to develop as lead banner the KFC brand. Invest-
ment was undertaken per a USD 5 million investment
approved by the ANIP, now almost totally applied.
Born in the 1930s as a traditional restaurant in the USA
and consolidated as an international brand from the
early 1960s on, KFC has always been able to combine
the traditional nature of its flavours with an urban and
cosmopolitan presence now spread across all conti-
nents through more than 17,000 restaurants.
KFC is the world’s biggest specialist in making chicken.
Despite its size, KFC is proud that it still works in line
with the characteristics set out by its founder, Colonel
Sanders, whose concern about food freshness and care-
ful preservation of his recipes’ content underpins their
traditional aspect and the unmatchable taste of freshly
cooked food.
KFC began operating in Angola on 15 August 2012 with
the opening of a drive-thru near the Luanda airport. Its
second unit opened on 28 October at Belas Shopping in
the same city.
These two units have led to the creation of nearly 80
jobs for Angolan citizens, 14 of them shift head posi-
tions, with a view to eventually training teams to run
future units. One vital concern is fulfilment of the op-
erational training and management programmes, to
eventually create the know-how needed to ensure op-
erational excellence.
Investments made worldwide in quality structures have
enabled comfort and modern ambience to combine
with the excellent taste of KFC products and sympathet-
ic professional service.
The brand’s installation is also sustained by a com-
munication and marketing programme meant to raise
awareness and make it one of the most well known in
the market.
Net sales in 2012, after four-and-a-half months of activi-
ty at the airport unit and two months at Belas Shopping,
were about 2.2 million euros.
In 2013 the Group will seek to further ground its opera-
tion and continue its expansion strategy if market con-
ditions so permit.
Regarding service, the hiring, selection and training pro-
gramme will continue. Plans call for the employment at
year’s end of more than 24 Angolan staff specializing in
shift management.
In the marketing area the product range will be in-
creased, bringing it closer to the complete basic menu.
A broader range of means will be used to increase brand
awareness. We are convinced that Angolan consumers
will positively respond to our value proposal, thereby
enabling us to consolidate the brand in the market.
angola
COUNTERS
ANNUAL REPORT AND CONSOLIDATED ACCOUNTS 2012
69
