Introduction
guarantee satisfaction and emotional reward. In this context, it is
also quite interesting to observe the behaviour of the Millennium
Generation, which generally includes consumers between 18 and 35
years of age, due to their profile which is more sensitive to consump-
tion experiences and strongly associated to social networks and
the digital channel. This generation demonstrates the resilience of
out-of-home consumption and consumption experience, axes that
the Ibersol Group is working on so as to respond in a dynamicmanner.
In Portugal, it is also important tomention the strong consolidation
of the growth of tourism, with very positive repercussions on the
different areas of activity of the Group, particularly in the Travel
segment, and on the Group’s presence in national airports. This is
a segment which is increasingly becoming a safe bet. Having been
reinforced over the last decade, its strategic value continues to
grow in importance.
In Angola, where the Group is creating the category of Modern Res-
taurants, the year of 2015 was marked by the effects of the oil price
and currency crisis. Since Angola is a country that still has a long way
to go in terms of diversification of the economy, the exposure of the
country’s GDP to oil revenues is extremely high, with a consequent
exposure to variations in the price of this commodity. As a result,
the fall in the oil price that occurred over the course of 2015 had a
recessionary macroeconomic effect in Angola, with repercussions
at various levels.
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