Annual Report and Consolidated Accounts 2015
The performance achieved in 2015 has confirmed our convictions
and our determination.
At the Ibersol Group we have a very rational way of approaching
management and objectives and also a strong determination in
meeting the targets we set ourselves.
In this sense, we have implemented over the last three years a very
firm strategy to reduce the Group’s cost structure, by redefining
the offer and distribution, as well as in the area of human resources.
It was thus possible in 2015 to step up our personnel training, maintain
enhanced management control and respond to the positive signs of
consumers and the economic environment.
We thus completed a year of change, focused on an Expansion Plan
that seeks to respond to the new consumer profile, because we
believe that we have to continue to provide gratifying experiences
every day that create value for the consumer, for the Brands and
for the Group.
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