ANNUAL REPORT 2016
“A clear vision of
leadership and
future”
riods and renegotiation of contracts, and due
to less catering events carried out.
2016 was also marked by the transformation
and evolution of the Group’s brands, by ope-
nings and refurbishments carried out, and by
the pursuit of the selective expansion strategy,
especially involving the Pizza Hut and Burger
King brands. The programme for opening Bur-
ger King units was fulfilled and various units
from different brands continued to be refur-
bished, investing in a more modern look and
in new units, whether restaurants or counters,
take-away units with their own room, coffee-
-shops or even benchmark spaces for holding
events.
2016 showed us the multiple aspects of the
Group’s capacity for management, inno-
vation and sustainability, where we would
point out the initiative that Pizza Hut carried
out within the scope of road prevention and
working conditions, providing the employees
who make home deliveries with an exclu-
sive and innovative fluorescent yellow, full
helmet, aiming to improve the visibility and
safety of all those who make deliveries every
day throughout the country.
The management aspect was also present in
the inauguration of 12 new Burger King res-
taurants, which confirmed the Ibersol Group’s
leadership in implementing the brand in Portu-
gal and its presence in Angola, where the Group
has become the major player in the Modern
Restaurants category, reinforcing the presence
of the KFC brand with a further 2 restaurants,
as well as a Pizza Hut restaurant.
During the year, the Group had the opportu-
nity to reinforce its presence in the Spanish
market by acquiring 100% of the capital of
the Eat Out Group last October.
The Eat Out Group is one of the most im-
portant restaurant groups in Spain, with a
history dating back more than 25 years and
with geographic presence in Spain, Italy
and Portugal.
It operates in the restaurant business with
the Pans & Company, Ribs, Santamaria and
FrescCo brands, and in the Travel business
with those and another 13 franchised ones, in
6 airports and 3 railway stations.
With this acquisition, the Ibersol Group be-
came one of the most important restaurant
groups in the Iberian Peninsula: 667 restau-
rants and aggregate system sales of more
than 478 million euros reported in 2016.
2016 was a year in which the economic envi-
ronment continued to improve, which enabled
the Ibersol Group to continue facing its future
development with optimism and to take an
even more prominent stance in Iberia.
As cornerstones of a robust customer servi-
ce, the Group continues to especially focus
on the aspects of Quality and Food Safety,
which can be seen in the certification of its
activity, built upon constant work and the
Group’s persistence in its operations, in or-
der to ensure the highest standards to its
Customers, as reflected in the recognition
and acceptance of its brands and the mil-
lions of meals served every year.
Lastly, it should be mentioned that once again,
the Group’s commitment to Sustainability was
fulfilled throughout all levels of the organisa-
tion. It was this hallmark of responsibility that
enabled the growth strategy to be achieved
and for us to have a clear vision of leadership
and the future.
9
