wE BELIEVE IN PortuGaL, wE BELIEVE IN tHE
PortuGuEsE aND IN tHEIr crEatIVE ForcE wHIcH
Is EVIDENt tHrouGHout tHE worLD.
international institutions to achieve their goals, specifi-
cally those meant to create conditions that enable eco-
nomic growth – the fundamental basis for the creation
of wealth and jobs.
There is a need to understand why we are moving in a
certain direction and what goals we aim to accomplish.
The retraction of demand was something we foresaw,
although its intensity has surprised us. That’s why we
have sought to expand the Group’s horizons, commit-
ting to new markets, adding to our original multi-con-
cept Group an even broader multinational vision, to
guarantee a sustainable investment strategy that allows
us in the near future to deal with the ups and downs of
the economic area where we are located.
After a great deal of effort and tenacity we opened our
first units in Angola, where we aim to attain a significant
market position in coming years.
Due to the country’s characteristics and state of devel-
opment it is going to be a long journey, with many pit-
falls, yet we believe we can meet growing demand for
our products there; this is an important development
axis for the Group.
ANNUAL REPORT AND CONSOLIDATED ACCOUNTS 2012
13