Internationalization to the Portuguese
Language Countries and the African Continent
Year 2012 marks the start of the Ibersol Group’s interna-
tionalization to the Portuguese language countries and
the African continent.
The first KFC in Angola opened in August, the first global
modern restaurant chain to arrive in the country. The
first restaurant, situated by Luanda airport, has a ter-
race and drive-thru; the modern three-storey building
stands out and offers unimpeded views of the airport
and the busy 21 de Janeiro, along with an ambience that
ensures a great deal of comfort for customers.
KFC’s entrance into Angola was studied for four years,
following an invitation from the brand-owner Yum and
Ibersol’s commitment to implementing the concept in
accordance with best international practices, with young
Angolan personnel duly guided by expatriates so they
can eventually take on different duties in the company.
The investment project approved by the ANIP, worth
about 5 million USD, was almost entirely accomplished
with the opening in late October of a second unit at Be-
las Shopping. The Ibersol team in Angola now counts 87
employees, 7 of them expatriates and 80 Angolans.
The opening of the first restaurants in Angola is part of
the Group’s strategy for Africa, where the aim is ensure
a presence in different Portuguese language countries
at a time when those countries’ growth potential is ap-
parently beginning to consolidate.
In the new market manager function, the presence of a
more senior figure in local intervention and accompani-
ment continually enables better preparation of the unit
head to act appropriately in the surrounding market.
The Learning Zone is an online learning platform that
enables diverse functions, specifically the storage, man-
agement and export of content, the holding of online
courses and respective evaluations and the organiza-
tion of virtual meetings.
This new online format makes learning more objective
and interactive, besides increasing trainees’ autonomy
(identifying training needs at the very moment) and
ensuring monitoring of training. It also develops coach-
ing and team-building skills in real time, with the con-
sequent reduction of costs associated to the travel of
those involved and printing of materials.
It thus becomes possible for the management train-
ers/teams to concentrate on accompanying on-the-job
training and be more focused on results.
These processes reinforce the Group’s concern about
understanding the behaviours of different customer
typologies in their decision-making process and, with
all elements focused and involved in the discussion of
each unit’s problems, to optimize the value proposals.
MANAGEMENT REPORT
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