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ANNUAL REPORT AND CONSOLIDATED ACCOUNTS 2013
PANS & COMPANY
Pans & Company closed the year with 54 units and 390
employees.
During 2013, the brand closed four units and continued
the asset renovation process, remodelling the Algarve
Shopping, Fórum Montijo, Parque Atlântico and Fórum
Algarve units. At these units, customers can now learn
about the new approach of Pans & Company, inspired
by Mediterranean environments and flavours.
Over the course of the year, in order to reinforce its po-
sitioning as the leading brand in its business segment,
Pans & Company remained committed to product inno-
vation. Consequently, the year saw the launch of “Portu-
guese Traditions by Pans”, a new generation of traditional
recipes, with ingredients that are characteristic of Portu-
guese cuisine, and which are sure to please customers.
Simultaneously, in order to respond to the needs of to-
day’s consumer, Pans & Company reinforced its “value
for money” line, with new product categories (“Bifanas
à moda da Pans” and “Poupans €1”), an increase in the
number of promotional campaigns and boosted invest-
ment in above-the-line communications media .
The company thereby continues to adjust to an environ-
ment that remains challenging, in order to transform it-
self into an important option in the modern restaurant
sector for a broad target audience with wide ranging
consumption profiles.
The launch of a new generation of traditional recipes, with ingredients
typical of portuguese gastronomy, marked the year at pans.
