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ANNUAL REPORT AND CONSOLIDATED ACCOUNTS 2013
MIIT
At the end of 2012, the Ibersol Group launched the first
unit of its new brand, MiiT, in Norte Shopping. This new
format is focused on grilled meats, and also includes
white meats.
In addition to high quality meats, MiiT offers delectable
side dishes to complete meals: beans, grilled fruit, rustic
potatoes, and seasoned rice, creating a combination of
authentic flavours.
The sauces are also a specialty and are prepared with
the best ingredients: wild mushrooms, honey, pink pep-
per, and garlic. The innovative desserts are served in the
form of “shots”.
Notable among the beverages offered are natural fruit
juices and cold drinks, which range from traditional cur-
rant infused drinks to fresh lemonade and ice tea, as well
as traditional Portuguese DOC Alentejano wine, sold by
the glass.
Creating a meal is very simple. Customers can choose
one type of meat to grill, two side dishes, and one sauce.
If customers so desire, they can select a side dish of
grilled vegetables or fruit, which preserve and accen-
tuate the flavour and quality brought out in the grilling
process.
The Miit format was created in response to the growing
concerns of Portuguese consumers about their food,
and the rising awareness of the benefits of healthier
and more conscious eating habits.
This new brand ended 2013 with three units, at Norte
Shopping, Vasco da Gama and Cascais, with 40 em-
ployees.
Miit was created in response to the
growing concerns of portuguese
consumers about benefits of healthier
and more conscious eating habits.
