50
FINANCIAL YEAR ACTIVITY
of choosing suppliers is carried out according to strict
quality criteria.
The brand is highly aware of the growing importance of
food safety and reinforced its measures in this regard
through the HACCP system, which is designed to moni-
tor the product, the hygiene of the installations, and the
handling of food by employees. The certification of the
Dolce Vita Antas establishment has been renewed.
Due to the downturn in consumer spending that affect-
ed all of 2013, Ò Kilo reduced its employee headcount to
70, and its units to six, after closing the establishments
in Oeiras, Maia, Cascais and Vasco Gama. The latter two
were converted into MiiT units.
O’Kilo combines the pleasure
of eating grilled meat with
a rich and varied diet
Ò KILO
Ò Kilo is a restaurant that specialises in grilled meats
and serves as an alternative for consumers who seek
varied meals and enjoy the pleasure of eating meat.
Served quickly and conveniently, customers can create
combinations of their liking, choosing from a variety of
delicious and healthy foods for a set price.
In 2013, the brand sought to adjust its offerings and
prices in order to respond to the needs of customers
and compete with the aggressive positioning of its most
direct competitors.
The brand is aware that the quality of its products is a
critical success factor. Maintaining high quality requires
selecting the best ingredients. Therefore the process
