Annual Report and Consolidated Account
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competition conditions in the sector, bringing some
operators into the taxation system.
The Group also increased its focus on threemajor axes:
readjustment and modernization of the Portfolio, en-
hanced value of human resources and the expansion
of markets where it operates, by internationalizing to
the Portuguese-speaking countries, especially to the
African continent.
In this regard it is important tomention a very ambitious
remodelling programme undertaken by brands such as
Pizza Hut, Burger King, Pasta Caffé, Pans&Company and
also in the Multibrand and Catering concepts.
The Group saw thework and rigour of its whole team rec-
ognized in the food safety and quality facets, achieving a
record number of certifications, which are basically the
confirmation of the overall commitment and dedication
the Group instils in everything it does, thereby guaran-
teeing high standards for its customers, as reflected in
its brands’ acceptance and themillions of meals served.
The year 2014 enabled cash flow to be generated, allow-
ing investments to be financed entirely. This situation
was only possible by the Ibersol Group’s continual ef-
fort to keep costs adjusted to sales performance, thus
guaranteeing an operating rationale.
Our expectation is that growth rates will soon become
evident in the Portuguese economy so that a new cycle
can begin.
One thing is certain: no matter what the scenario, the
Ibersol Group has shown that it is prepared for the chal-
lenges to come.
