Annual Report and Consolidated Account
014
19
Main Events
More intense modernization of the Portfolio
and launch of new concepts
The Portfolio modernization programme intensified in
2014 in the units of the different brands and businesses
in Portugal and Spain, lending continuity to the Group’s
strategy of emphasizing a more modern, up-to-date,
innovative and interactive restaurant experience.
Standing out among Portfolio modernizations are in-
vestments made in the Pizza Hut units, with an ambi-
tious plan to renovate the image. A total of 23 stores
were remodelled, mainly involving new design, layout
and new technology services in the stores.
At Burger King we renovate some stores and focused
on implementation of the new digital menuboards.
The Group continued the brand’s expansion plan by
opening five new units situated in Matosinhos, Braga,
the Azores (Ponta Delgada), Viseu (Fórum Viseu) and
Loures (Flamenga).
In the Pasta Caffé brand implementation of the new
restaurant concept continuedwith a stronger emphasis
on Italian designer cooking; the restaurant now has a
modern image and decoration, permanent pizza chef
and singular spaces with distinct ambiences. A new
restaurant also opened in the central plaza of Centro
Colombo, in the premium restaurant area with table
service. This new concept was also implemented in the
restaurant at Parque Atlântico in the Azores.
The Pans & Company brand also implemented a new
shop concept, inspired by Mediterranean environments
and tastes, in units at the Vasco da Gama, Gaiashopping
and Dolce Vita Antas shopping centres.
The Miit concept also continued its strategy to consoli-
date as a growing national brand, opening of a newunit
at Centro Colombo.
In the Multibrand segment the dynamics of interna-
tional brand renovations, specifically regarding Pizza
Hut, continued at a good pace. A highlight was also
the very successful launch of Specially, a new concept
at Lisbon Airport.
The year also witnessed the rebranding of Palace Cater-
ing and in November the Group’s presented hismost re-
cent concept, ROULOTTE, a traditional Portuguese food
concept inspired by Portuguese culinary tradition at its
most informal, with a set of delicious recipes inspired
by the snack vans and eateries that characterize street
food throughout much of the country.
