16
Message from the Chairman
of the Board of Directors
In the last three years we anticipated solutions, qualified
our personnel andworkedwith determination. Wewere
thus able to post positive performance and consistently
enhance our Group’s value in themidst of an especially
demanding context.
We responded to the higher tax burden with neces-
sary adjustments that do not compromise our value
proposal addressed to consumers. We responded to
the new customer profile with innovative and different
proposals. To unemployment we responded with an
active personnel training policy.
For all those reasons we can say that we are making
good use of the return to economic growth, through our
continual persistence and focus on cost adjustments at
both operational and more structural levels.
We believe in Portugal and that is why we have cre-
ated conditions in our organization and in our person-
nel so that they don’t stop believing as well. But more
importantly, we are certain that with our proposals,
the customer experiences we provide every day, our
activity is also helping the Portuguese believe again. In
2014 it became evident that recovery signs were arriv-
ing, essentially through higher domestic consumption,
i.e. by the Portuguese and per their strength. As the
most important modern restaurant group in Portugal
and one of the biggest in the Iberian Peninsula, the
Ibersol Group has added responsibilities and therefore
works every day, anticipating challenges, studying the
market and applying solutions. This is the reality our
stakeholders know they can count on, in calmer ormore
challenging times.
We are going to stay on this course of success and solid-
ity, defending always the work, employment and the
relationship with our customers and creation of value,
always with the rigor and persistence in action which
have guided us every day in Portugal, Spain and Angola.
