Annual Report and Consolidated Account
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The coffee stands operated autonomously or included
in other group units have over the years strengthened
their position as coffee specialists.
Situated in high traffic shopping centres and operating
with Delta brand coffee, the kiosks network finished the
year with nine autonomous units, corresponding to 17
customer contact points. Both the decline in coffee
sales in recent years, brought on by the general ban
on smoking in closed areas, and increased competi-
tion were countered by diversifying the sale range and
introducing small menus that successfully complement
the response to customer needs.
In 2014 we renovated the image of the Norteshopping
unit where was given a makeover with the addition of
a seating area, which had a major impact on attracting
new customers.
The year focused a great deal on consolidating sales
team training, specifically in attendance techniques,
food safety and occupational health. This team, which
at year’s end counted 88 workers, is certified in the
knowledge areas most important for ensuring good
performance of its respective tasks.
